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portfolio

CHEN

Product design lead with 10 years of experience in designing for AI commerce, authentication, and enterprise data platforms. 

What excited me the most about design is turning ambiguous, high-stakes systems into scalable product experiences, frameworks, and team practices.

UI/UX Design

RECENT UI/UX WORK

Lead Product Designer| Design Strategy | 2022-2024

Authentication - Cloud token framework

Increased issuer enablement from ~40% to ~80% globally by creating authentication flows, UX best-practice guidance, and cross-regional alignment workshops.

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Voice-First Agentic Commerce

Lead Product Designer|Embedded Device|Vibe Coding | Voice AI Agent | 2026

UX Lead responsible for in-vehicle driver information system, enabling partner OEMs and internal Visa PMs to visualize in-car payment experience with AI agent.

Visa Intelligent Commerce

Lead Product Designer|Vibe Coding|Design for trust | 2026

Enables AI agents to autonomously browse, compare, and complete transactions for consumers, incorporating tokenization, identity verification, and spending limits for a secure shopping experience.

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LUCY - AMEX

Lead Product Designer| 2018-2019

Led design of 18 features for a data application at AMEX

Release Management - AMEX

Lead Product Designer | New Feature | 2019

Enable internal users to move projects and processes from testing to production environment without manual support from the Lucy team.

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Global Data Office

Lead Product Designer|Data Visualization|2025

Design for enterprise-wide data strategy, governance, and architecture.

Institute for the Science of Teaching & Learning - ASU

Web Design, Mobile App

ISTL is a learning and research institute that belongs to  Arizona State University. I have worked with developers, researchers, and instructors to provide design solutions that meet their needs.

Research

Research

Pricing, packaging, and positioning marketing research

Lead Researcher|Marketing Strategy|2021

A pricing and market research initiative presented to C-level executives that influenced Keap’s pricing and positioning strategy and saved the company a six-figure engagement with an external research vendor.

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Website interruptive research 

Lead Researcher & Designer|Marketing Strategy|2021

Increase brand credibility, drive webpage engagement, and increase the conversation rate for demo signup

LUCY - UX Study

Researcher|2017

Increase brand credibility, drive webpage engagement, and increase the conversation rate for demo signup

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OTHER

Institute for the Science of Teaching & Learning - ASU

Web Designer|2016 - 2017

ISTL is a learning and research institute that belongs to  Arizona State University. I have worked with developers, researchers, and instructors to provide design solutions that meet their needs.

GCU Mobile App

Mobile App Redesign | Redesign | 2016

Partner with lead designer to redesign GCU Mobile App. It is an application that helps improve the campus experiences for both students and visitors.

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Thanks for reading!

I am a lifelong learner, creator, and collaborator with a passion for exploring diverse fields. 
Most recently, I’ve been diving into neuroscience, which has provided me with fresh perspectives on design.
Ultimately, my core mission as a designer is to craft meaningful product experiences that solve real problems and delight users.

Let’s continue the conversation:
(And yes, ice cream is my favorite food)
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