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portfolio

UI/UX Design

Research

About

Resume

CHEN HU

Learner | Creator | Collaborator

Product design leader for AI commerce, authentication, and enterprise platforms. I turn ambiguous, high-stakes systems into scalable product experiences, frameworks, and team practices.

UI/UX Design

Lead Product Designer/2022-2024

Authentication - Cloud token framework

Increased issuer enablement from ~40% to ~80% globally by creating authentication flows, UX best-practice guidance, and cross-regional alignment workshops.

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Voice-First Agentic Commerce

Lead Product Designer/AI Project/2026

Defined and tested voice-based shopping, consent, and authentication patterns for in-car AI commerce.

Visa Intelligent Commerce

Lead Product Designer/AI Project/2026

Enables AI agents to autonomously browse, compare, and complete transactions for consumers, incorporating tokenization, identity verification, and spending limits for a secure shopping experience.

Global Data Office

Lead Product Designer/Data Visualization/2025

Design for enterprise-wide data strategy, governance, and architecture.

LUCY - American Express

Lead Product Designer/2018-2019

Led design of 18 features for a data application at AMEX

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Institute for the Science of Teaching & Learning - ASU

Web Design, Mobile App

ISTL is a learning and research institute that belongs to  Arizona State University. I have worked with developers, researchers, and instructors to provide design solutions that meet their needs.

Research

Pricing, packaging, and positioning marketing research

Lead Researcher/Marketing Strategy/2021

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